Our Proposals for Upton

Overview

Supporting Upton with investment, jobs and improved retail choice

Aldi is proposing to transform part of Champions Business Park into a new, modern food store that would deliver lasting benefits to Upton.

This investment would:

Regenerate underused brownfield land
Improve shopping choice with a full-range discount food store
Create up to 40 new local jobs, with high wages and career development
Reduce the need for Upton residents to travel 2.5+ miles to existing Aldi stores
Deliver £9 million of investment into the local economy

Local shopping options are currently limited to smaller convenience stores, which often offer limited ranges at higher prices. A new Aldi store would provide a more affordable and accessible alternative — helping households facing rising food bills.

Part of your community

We are proud to be at the heart of local communities across the country. To continue our community-led culture, we have set out a number of “neighbour-friendly” practices:

Aldi aims to recruit its store managers and store colleagues from the local area to further embed our store as part of the community, to enable us to understand and respond to local issues more quickly and effectively, and to allow our team a better work-life balance.
Aldi stocks a carefully selected range of approximately 1,800 core exclusive products, compared with supermarkets such as Asda or Tesco that may stock over 10 times that number of product lines. As a result, an Aldi food store will require only three to four deliveries per day.
Aldi’s unique delivery system enables products to be transferred from the vehicle straight to store within the covered loading bay. There is no outside storage or movement of goods,
minimising the potential for any disruption.
Aldi collaborates with the community engagement platform Neighbourly to combat the devastating effects of hunger and fight against child food poverty, ensuring no child goes hungry. Through this partnership, local charities, community groups, and food banks are paired with Aldi stores, allowing them to collect surplus food and perishable products up to seven days a week.
Aldi plans to increase the amount it spends with British suppliers by £3.5bn a year by 2025.
We are proud to accept Free School Meal vouchers for the purchase of food and groceries.

Our proposals for Upton offers:

An investment of £10million into the local economy, regenerating a strategic brownfield site

Creating up to 40 local jobs for the new Aldi store, paid at Aldi’s industry-leading rate, above the National Living Wage

128 car parking spaces including eight accessible spaces and seven parent & child spaces

10 electric vehicle charging points with additional infrastructure installed so further points can be added in the future

Additional employment opportunities created during construction and supported through the supply chain

Attractive landscaping incorporated around the site to improve its appearance

Highways and Car Parking

Highways & Traffic

Aldi has undertaken an extensive Transport Assessment as part of the planning application to a methodology agreed with the Highway Authority. The Assessment will look at access by foot, cycle and public transport. It will test the suitability of the proposed access for customers, staff and deliveries. It will also test what impacts the development might have on the local highway network and propose any improvements that may be needed to ensure the proposed food store does not have a negative impact on the local road network.

Extensive and thorough engagement with Wirral Council’s Highways officers have helped to shape access to the store, and its integration with the wider highways network.

Access to the store will be via an entrance off Arrowe Book Road, with delivery vehicles continuing through the site to dedicated loading bays. This highways configuration will ensure traffic access/egress takes place on Arrowe Brook Road, away from the busier A551 and 0.5 miles from the busy Upton By-pass roundabout, ensuring safe, efficient journeys to and from the new food store.

Pedestrians and Cyclists

Pedestrians and cyclists will be able to access the new food store safely via the main vehicle access point, with cyclists able to access cycle parking at the front of the store. Pedestrians will also be able to access the store via dedicated walkways to the south and east of the store.

Parking

The new Aldi store will provide free customer parking for 128 cars including eight accessible spaces and seven parent & child spaces. In addition 10 electric vehicle charging spaces will be provided with passive infrastructure to deliver a further 24 spaces if the demand rises.

Deliveries

Aldi stocks a carefully selected range of approximately 1,800 core exclusive products, compared with supermarkets such as Asda or Tesco that may stock over 10 times that number of product lines. As a result, an Aldi food store will require only three to four deliveries per day.

We operate store deliveries outside peak transport hours, where possible. All manoeuvring takes place within the site, and an efficient delivery ramp arrangement removes the need for external activity. This process not only saves time, but also reduces any potential noise disturbance to neighbouring properties.

Design and Landscaping

A contemporary design

Aldi is committed to high-quality, contemporary store design. At Champions Business Park, our proposals would deliver a modern building using durable, energy-efficient materials, designed to integrate well with the local area.

Key design features include:

A high-quality contemporary building
A functional, accessible layout for customers
Landscaping around the store boundaries to soften views and enhance the setting
Biodiversity net gain measures, such as new tree planting and pollinator-friendly planting
High-quality external materials and energy-efficient lighting

Our aim is to create an attractive and welcoming gateway to the site, ensuring long-term visual quality and ecological improvements on what is currently a largely hard-surfaced industrial site.

Landscaping and Biodiversity

Aldi takes great pride in the quality and design of its stores, with landscaping a key part of creating an appealing and welcoming environment. The proposal site is brownfield land, with development at this site in compliance with Wirral Council’s brownfield-first approach.

Aldi is proposing planting and landscaping around the boundary of the store, to mitigate the visual impact of the proposals and ensure the delivery of a biodiversity net gain via its application, delivering ecological as well as aesthetic improvements to the site.

Contact us

You can contact Aldi and leave your feedback in the following ways:

Have your say

Alternatively, post your feedback to Cavendish Consulting, Dalton Place, 29 John Dalton Street, Manchester, M2 6FW

call us at:

0800 066 8941

Or email us at:

North@consultation-online.co.uk