The proposed store is located on Waterbrook Avenue, next to the Kent Chamber of Commerce and opposite Jaguar Land Rover.

The site already has outline planning consent for a food store as part of the wider Waterbrook Park masterplan.

In August 2019 a hybrid planning application was granted planning consent for a mixed-use development at Waterbrook Park to include employment, retail, business and residential uses. A hybrid planning consent means that some elements of the consented application were in detail, whereas others were just granted outline consent meaning that a further planning application, called a reserved matters application, needs
to be submitted and approved.

This is what Aldi is now looking to submit for the food store that was granted outline planning consent in the parcel known as Zone C of the Waterbrook Park masterplan. Situated off Waterbrook Avenue, the site is well-located to serve the local community of Finberry and beyond, filling a much-needed gap in food store provision in this growing area to the south of Ashford.

Aldi’s proposal for Waterbrook offers:

  • A new, modestly-sized food store
  • Parking spaces for 130 cars, including eight accessible bays, ten family and four electric vehicle charging spaces
  • Free customer parking together with bicycle storage
  • Generate up to 50 new jobs – Aldi always seek to recruit locally
  • Additional employment opportunities during the construction and through the supply chain
  • Bring more food choice to the residents of Finberry, and south Ashford as a whole
  • Develop an allocated site with outline planning consent, bringing it into economic use